STRATEGIC MARKETING ADVISOR
Helping professional services firms increase visibility, build credibility, and win business in competitive markets.
Most professional services firms are genuinely excellent at what they do. The problem is that their marketing doesn't show it. And with AI changing how expertise gets discovered, the firms that wait to figure this out are falling further behind.
That's where I come in.
OVERVIEW
Why professional services marketing is different
Professional services firms don’t sell products. They sell expertise, trust, and relationships. That’s why marketing isn’t simply about lead generation. It’s about helping prospective clients understand what makes your expertise valuable and why they should trust your organization to solve important problems.
Some expertise-driven organizations still assume that competence and word of mouth will continue generating business on their own. Instead, they find themselves losing ground to competitors that are doing a better job of increasing visibility, demonstrating expertise, and staying top of mind with prospective clients.
SERVICES
How I can help
I deliver senior marketing leadership, practical execution, and professional-services expertise to help firms clarify their value and engage the right audiences.
If you face the following, I can help:
We’re not getting enough visibility
Our thought leadership isn’t breaking through
We’re launching a new service and need a winning go-to-market plan
The market has changed, and our positioning feels outdated
We’re expanding globally and need a marketing strategy tailored to different cultures and markets
Marketing and BD aren’t aligned
We need experienced marketing leadership but aren’t ready for a full-time executive
Our messaging and branding are stale, and we need a refresh
TRACK RECORD
Prior accomplishments
TESTIMONIAL
“What sets Scott apart is the mix of strategic thinking and hands-on marketing expertise. He also genuinely cares and is a pleasure to work with! I highly recommend Scott to any business looking to elevate its marketing strategy with a seasoned, high-level expert who delivers real results.”
— Margaret Burke
CEO and Founder, MB Law Firm Consulting
TESTIMONIAL
"Scott's ability to actively listen, learn quickly, and collaborate with diverse stakeholders across the marketing team, business unit, faculty, and corporate clients has made him an asset."
— Bob McDonald
Senior Director of Marketing, Harvard Medical School
SAMPLE ASSESSMENT
Client Discovery & Engagement Snapshot
An executive-level assessment of how your website performs across AI visibility, search visibility, and client engagement.
AI Visibility (GEO)
How your expertise appears in AI-generated responses
Search Visibility (SEO)
How easily clients can find and understand your capabilities
Website Experience
How effectively your site guides visitors and builds confidence
Opportunities
Actionable recommendations to improve visibility and engagement
NEXT STEPS
Let’s start a conversation
Whether you’re launching a new service, repositioning your firm, strengthening thought leadership, or exploring fractional marketing leadership, I’d welcome the opportunity to learn more about your goals.